PERSONALISATION AND
ONE TO ONE MARKETING

Don’t buy print – buy sales leads!

The decision to use variable data colour printing should not start with the cost of delivery, it should start with the value of the result.

Here are some statistics from a recent study of 1:1 marketing campaigns, which compares the results of colour personalisation used with a clean up-to-date database on a well designed targeted mailing, against generic direct mail pieces:

Response time improves 34%

Response rates improve on average 36%

Average order size/Value of order increases 25%

Repeat orders/ Customer retention improves 48%

Only produce exactly what is needed and eliminate waste (an average of 40% of company literature is destroyed because it is out of date)

Cut down on storage of boxes of literature in the office

Create strong customised marketing that is instantly updateable

Produce test runs of brochures or mailers prior to longer runs

No compromise on quality as printed image is matched to cromalin standard

This is one the strongest benefits of digital printing. No more having to wait a week or more for your printer to produce your work.

If you have a new job for printing, we can generally produce a proof the same day, and on approval complete your order within 24 hours subject to finishing requirements.

Also, due to our massive digital archive storage capabilities, we can easily access any of your existing literature and reprint without delay.

Some examples where this is
often useful are:

Urgent business cards needed when new people join a company

Repeat orders for postcards or greetings cards

Up-to-date brochures are always available to send out

Last minute literature required for conferences, meetings and exhibitions

Pages for training or production manuals where information is always updated and only specific pages may be needed